Michael Phelps is one of the greatest athletes to ever compete in the Olympics, with an unprecedented 22 medals (including 18 gold medals). However, despite his staggering achievements in the pool, his life outside of it has been a struggle. If you’re unaware of Phelps’ story, I highly recommend you check out Tim Layden’s profile of him in Sports Illustrated.
This latest Under Armour commercial draws on Phelps’ long road back to competitive swimming. Their tag line ‘It’s what you do in the dark, that puts you in the light’ is one of the best brand lines I’ve heard in recent times, and the commercial is stunningly shot. It’s hard not to root for Phelps after watching it.
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