In a moved aimed at growing their fanbase in India, the NBA will be providing Hindi commentary for the first time during the 2017 NBA Conference Finals. In addition to cricket, sports like Kabaddi and football have experienced success with their Hindi feeds, and the NBA is hoping to replicate that success during the Conference Finals.
NBA India’s Managing Director Yannick Colaco was optimistic during the announcement.
“Together with our longstanding partner Sony SIX, we are excited to offer Hindi commentary in the upcoming NBA Conference Finals and NBA Finals. We are committed to bring more localized offerings to our fans in India, and the inclusion of in-game Hindi commentary allows us to further engage with our Hindi-speaking supporters as we enter into the final stretch of the NBA season.”